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Develop a clear picture of your perfect customer and reap the benefits in your business
Marketing content that resonates with your target audience is essential for any successful business. But how can you be sure that it will actually reach the right people? By creating an Ideal Client Avatar first! An ICA is a detailed description of your target customer - what they look like, where they live, their age range and more. Once you have an Ideal Client Avatar, then create marketing content tailored to their needs and interests.
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Not sure how to do that? Our free ICA Workbook is for you!
Why you need to know your Ideal Client Avatar
to create content that successfully converts
ALLOWS YOU TO ANTICIPATE THE NEEDS OF YOUR TARGET AUDIENCE
HELPS YOU TO ATTRACT THAT TARGET AUDIENCE BY ADDRESSING
THOSE NEEDS
GIVES YOU THE OPPORTUNITY TO BUILD TRUST WITH THAT TARGET AUDIENCE
ULTIMATELY LEADS TO CONVERSION AND SALES FROM THAT TARGET AUDIENCE
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