A Simple Online Marketing Strategy for Interior Designers That Actually Works

Marketing your interior design business can easily be overwhelming and feel like a full-time job. With so many platforms, trends, and content ideas out there, it’s no wonder many designers feel overwhelmed or unsure of where to focus. That’s why having a consistent, manageable strategy matters. It keeps you visible without burning you out.

If I were running an interior design business, here’s exactly how I’d structure my online marketing: two blog posts a month, weekly email blasts with a more robust monthly newsletter, Pinterest to drive traffic and showcase my work, and a solid presence on Instagram, Facebook, and LinkedIn. This strategy isn’t about doing all the things; it’s about doing the right things consistently. Each part of the plan plays a role, and when they’re all working together, it becomes a lot more manageable (and more effective) than trying to piece things together as you go.

If marketing has ever felt chaotic or disjointed, this breakdown will help you see how blog posts, email, Pinterest, and social media can support each other so you’re not starting from scratch every week. Keep reading, and I’ll walk you through exactly how I’d set it all up.

Blogging Twice a Month

Blogging might feel a little old-school, but it’s still one of the most valuable parts of an interior designer’s marketing strategy. Why? Because it helps you show up in search (hello, SEO), it adds depth to your portfolio, and it gives you a place to tell the full story behind your work, something you just can’t do in a caption.

Each blog post becomes a hub of content. It’s where your monthly marketing starts. From those two posts a month, you can pull your email topics, Pinterest pins, Instagram captions, and even LinkedIn updates. That way, you're not constantly wondering what to say; you’ve already said it, and now you're just sharing it in different ways.

Wondering what to blog about? Start with things like:

• Recent client projects (with a focus on the before and after)

• Common questions clients ask you

• Design tips or mistakes to avoid

• Behind the scenes of your process

Blogging twice a month gives you a solid foundation that fuels the rest of your content. And when your content is all working together, your marketing starts to feel a whole lot easier.

Email Marketing: Weekly Emails + a Monthly Newsletter

Email marketing is hands-down one of the most effective ways to stay in front of potential clients, and interior designers often underuse it. While social media algorithms come and go, your email list is yours. It’s a direct line to people who’ve already shown interest in what you do.

Here’s how I’d structure it:

• Weekly emails that offer value, highlight recent work, or share something personal or inspiring

• One monthly newsletter that pulls everything together: recent blog posts, a project spotlight, and maybe a quick life or business update

And here's the part that makes it all easier: your blog posts drive your email content. One week, your email might point readers to your newest blog post with a quick preview. Each week, consider expanding on a tip from the blog or sharing behind-the-scenes insights related to the topic. That way, you’re not writing from scratch; you’re just repurposing and re-sharing what you’ve already created.

This rhythm keeps your audience engaged and builds trust over time. You’re showing up regularly, offering value, and staying top of mind for when they’re ready to hire or refer you.

Want to learn more about email marketing?  Check out THIS BLOG POST.

Pinterest: Drive Traffic to Your Site (and Keep Your Work Working for You)

Pinterest is often overlooked by interior designers, but it’s actually one of the best platforms for long-term visibility. Unlike Instagram, where content disappears quickly, Pinterest posts (pins) can drive traffic to your website for months—even years—after they’re published.

Here’s how I’d use it:

• Pin your blog posts so they continue working behind the scenes to bring new visitors to your site

• Pin portfolio images that link back to service pages or a contact form

• Pin your lead magnet (like a free guide or quiz) to grow your email list on autopilot

This is where your blog posts come back into play again. Each post becomes 3–5 new pins. That’s a batch of content ready to go with minimal extra effort. Use tools like Canva to create branded pin designs, and consider scheduling with something like Tailwind to keep it hands-off.

Pinterest is less about social interaction and more about search and saving. It’s perfect for designers because people are already on the platform looking for home inspiration, renovation ideas, and expert advice - precisely the kind of content you're already creating.

Social Media: Keep It Consistent and Layer in Personality

Instagram, Facebook, and LinkedIn are the three platforms I’d prioritize as an interior designer. Each one serves a slightly different purpose, but together they help you stay visible, build trust, and connect with a broader range of people.

What makes a good social media strategy work? Consistency and connection. You want your content to reflect the messaging from your blog and email marketing—because repetition helps reinforce your expertise—but it shouldn’t be all recycled content. That’s where real-time updates and behind-the-scenes moments come in.

Here’s how I’d approach each platform:

• Instagram: Focus on visual storytelling. Use Reels, Carousels, and Stories to share both planned content (like blog insights) and unfiltered snippets—styling days, sourcing trips, or coffee-fueled design sessions.

• Facebook: Share your blog posts and newsletters here, especially for clients who still engage on this platform. Use it like a newsfeed for your business.

• LinkedIn: Great for building credibility and connecting with local pros, builders, or real estate partners. Repurpose your blog posts or project insights in a more business-forward tone.

And remember, your blog gives you the base content, and social is where you give it more texture. Add commentary, tell stories in smaller bites, and give people a reason to connect with you, not just your finished work.

Why This Strategy Works

This isn’t about doing more, it’s about doing it smarter. Each piece of this strategy supports the others, creating a system that helps you show up consistently without having to reinvent the wheel every week.

Each month, create your marketing foundation with 2 blog posts. From there, you can easily grab bits to include in your emails, turn highlights into Pinterest pins, or use key points for your Instagram captions. Everything builds off that one piece, which makes your whole marketing plan feel more cohesive and less like a juggling act. When your content flows together seamlessly, it reinforces your message and makes your brand feel more intentional, eliminating the need to come up with something new constantly.

Plus, by layering in real-time content (like behind-the-scenes updates and personal moments), you’re building a connection that’s harder to do through polished photos alone. People want to hire someone they feel like they know, and this strategy helps make that happen.

It’s consistent, intentional, and totally doable; even for a busy design business.