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Four Instagram Updates Interior Designers Need to Know About
- Lezlie Swink
- 11 minutes ago
- 7 min read
Instagram is always updating something. New features, tweaked algorithms, tools that show up one day and disappear the next. It is honestly a lot to keep up with when you are also trying to run a design business.
So I did the sifting for you.
Out of everything Instagram has rolled out recently, these are the four updates that I genuinely think are worth your attention as an interior designer. Not gimmicks. Not things you will use once and forget about. Actual features that can make your life easier and your content work harder.
Let's get into it.
Connect Your Instagram to Google Search Console
Okay this one is kind of a big deal.
Google recently rolled out something called Platform Properties which allows you to connect your Instagram profile directly to Google Search Console. If you have never heard of Google Search Console, it is essentially a free tool that shows you how your content is performing in Google Search. Up until now it was really only useful if you had a website or a blog. But that has changed.
Here is why this matters for you. When someone searches for an interior designer on Google, your Instagram profile can actually show up in those results. And now for the first time you can see exactly how often that is happening, what search terms are bringing people to your profile, and which of your posts are getting picked up by Google Discover — that personalized feed that shows up on the home screen of millions of phones every single day.
Think about what that means. A Reel you posted six months ago could still be showing up in Google results right now and you would have had no idea. With this connection in place you can actually see it happening and use that information to create more of the content that is already working.
Setting it up is simpler than it sounds. Log into Google Search Console, head to Search Console Insights, and look for a prompt to add your social channels. If it pops up automatically just approve it and you are done. If it does not show up yet you can add it manually by clicking the property selector, choosing Add Property, selecting Platform Property, and entering your Instagram profile URL.
It is free. It takes maybe five minutes. And it gives you a whole new layer of visibility into how your content is actually performing beyond just likes and follower counts.
Multiple Captions on Carousel Slides
If you use carousels to share your work — and you should — this update is going to change how you think about them.
Instagram now lets you add an individual caption to each slide in a carousel instead of relying on one caption to carry the whole post. It sounds like a small thing but the creative possibilities are actually really fun.
And here is the best part. It does not affect the visual at all. The captions are separate from the image itself so your photos stay clean and uncluttered. The image does its job visually and the caption does the explaining. No text overlays. No cluttered graphics. Just beautiful images with the context living exactly where it should.
Imagine posting a full project reveal as a carousel where each slide tells a different part of the story. The first slide sets up the client's vision. The next one shows the before. Then you walk through a few key design decisions — the tile you almost did not choose, the layout that took three tries to get right, the lighting that pulled everything together. Each slide gets its own caption. Each one adds a layer to the story.
Or use it for education. A carousel breaking down five different ways to use a specific material, with each slide explaining one approach in its own caption. Clean. Organized. Easy for your audience to follow and save for later.
It is also just a better experience for the person reading. Instead of one long caption they have to scroll back to reference while flipping through slides, the context lives right there on each image. Everything is exactly where it needs to be.
If storytelling and education are part of your content strategy and based on what we have talked about with the Magazine Method they absolutely should be, this feature gives you a much better canvas to work with.
Schedule Posts and Reels From Your Desktop
Can we talk about how much easier this makes everything?
You can now schedule posts and Reels directly from the web version of Instagram on your computer. No app required. No transferring files from your laptop to your phone. No squinting at a tiny screen trying to write a caption with your thumbs.
I will be honest with you. I am at the point in my life where doing things on my phone when I could be doing them on a computer feels completely unnecessary. And if your content lives on your computer, which for most designers it does, the old workflow made zero sense. Export the file, airdrop it to your phone or email it to yourself, open it on Instagram, write the caption on a keyboard the size of a postage stamp, hope autocorrect does not embarrass you. No thank you.
Now you just sit down at your desk, upload your content, write your caption like a normal human being on an actual keyboard, pick your date and time, and schedule it. Done.
This is especially useful if you batch your content, which we have talked about before. You can sit down once, plan out a full week or two of posts, get everything scheduled, and close your laptop knowing it is handled. Your content goes out on time even if you are on a job site, in a client meeting, or just living your life.
It is one of those updates that feels small until you actually use it and then you wonder how you ever managed without it.
Reordering Your Instagram Grid
This one is for everyone who has ever posted something and immediately wished it was in a different spot on their grid.
With this update you simply drag your posts into whatever order makes sense and everything stays exactly where it is. No extra steps required.
After a potential client reads your bio and decides they want to know more, the grid is what they experience next. It is the visual first impression of your body of work and your aesthetic as a whole. And as someone who thinks about composition, flow, and visual harmony every single day in your work, you already know that how things are arranged matters just as much as what they are.
A cohesive, intentional grid signals that you have a point of view. It communicates taste before a single word is read. Two images with clashing color palettes sitting side by side, or a dark moody shot sandwiched between two bright airy ones, creates visual noise that works against the impression you are trying to make.
This feature lets you think about your grid the way you think about a well designed space. Everything in its right place. A clear aesthetic thread running through it. Content that feels intentional rather than random.
Just wrapped a stunning project? Move those images forward. Want your warm toned content grouped together for a more cohesive feel? Now you can make that happen without disrupting anything else. Your grid should feel like a curated experience and this update finally gives you the control to make it one.
Frequently Asked Questions About Recent Instagram Updates for Interior Designers
What is Google Search Console Platform Properties for Instagram? Platform Properties is a feature Google rolled out that allows you to connect your social media profiles including Instagram directly to Google Search Console. It gives you visibility into how your Instagram content is performing in Google Search and Google Discover — including which posts are showing up, what search terms are bringing people to your profile, and how much traffic Google is sending your way. Previously this kind of data was only available for traditional websites and blogs.
How do interior designers connect Instagram to Google Search Console? Log into Google Search Console and navigate to Search Console Insights. If Google has already identified your social profiles you will see a prompt to add and approve them — just click through and you are done. If the prompt has not appeared yet you can add it manually by clicking the property selector in the top left corner, selecting Add Property, choosing Platform Property, and entering your Instagram profile URL. The whole process takes about five minutes and is completely free.
Can interior designers add captions to individual carousel slides on Instagram? Yes. Instagram now allows you to add a separate caption to each slide in a carousel post. The captions appear below each individual image rather than as a single caption for the whole post. Importantly the captions do not appear on the image itself so your visuals stay clean and uncluttered. This is a really useful feature for project storytelling, design education, and any content where you want to walk your audience through something slide by slide.
How do interior designers reorder their Instagram grid? From your Instagram profile you can now drag and drop posts into a different order directly on your grid. No archiving or reposting required. Everything stays intact including engagement. It is a straightforward feature that gives you much more control over how your grid looks and feels as a cohesive visual experience.
Does Instagram content show up in Google Search? Yes. Instagram profiles and posts can appear in Google Search results and Google Discover. Google Discover is the personalized feed that appears on the home screen of millions of mobile devices and it frequently surfaces social media content alongside traditional web results. Connecting your Instagram to Google Search Console through Platform Properties lets you see exactly when and how often this is happening for your specific content.
What Instagram updates are most useful for interior designers? The four updates covered in this post are among the most practical ones to roll out recently. Connecting Instagram to Google Search Console gives you data on how your content performs in Google. Individual carousel captions make project storytelling and educational content significantly more effective. Desktop scheduling removes the friction of managing content from your phone. And grid reordering gives you the ability to curate your profile as a cohesive visual experience rather than a chronological feed.
How do interior designers use Google Search Console to improve their content strategy? Once your Instagram is connected you can look at the search queries driving impressions and clicks to your profile. If certain terms are consistently bringing people to your content those are signals worth paying attention to. You can incorporate those same keywords into future captions, Reel text overlays, and carousel slide captions to strengthen your visibility in both Google and Instagram search simultaneously.
Want to Stay in the Loop?
Instagram is always changing and honestly keeping up with it on top of running a design business is a lot. That is exactly why I put together a regular email for interior designers covering social media strategy, platform updates, and marketing tips that are actually relevant to your business.
No fluff. No generic advice. Just the stuff worth knowing delivered straight to your inbox.
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