instagram reel ideas for interior designers

If you haven't heard, Instagram released a new feature, Reels, back in August of 2020. And it has taken off!!! This new feature is very similar to TikTok and allows users to create short videos.

Why You Should Be Using Reels

Since it's release, users have been getting major visibility using Reels. More visibility means more brand awareness, and more brand awareness means new followers. So, it's definitely not a feature that you want to ignore.

Instagram has invested heavily into the new feature, and it is rewarding those using it. So, if you're an interior designer that wants to take advantage of this feature, but you're not quite sure how to start, you're in the right place.

How To Use The Reels Feature

As with any new feature, there is a bit of a learning curve. However, it does get much easier the more you use it. So, be prepared to stumble around making the first couple, but after you get the hang of it, you'll be cranking out Reels in no time.

What I like about the feature is that you can record and edit your videos right there in the platform. You have the option to create a 15 second or 30 second video.

You are able to add text (which you should!) and music. The music options are pretty limited to those with a business account, but there is a work around for that. THIS video will show you how.

If you're looking for a good "how-to" video then check out this one!

Another option for creating a Reels is by using Canva. Canva will allow you to take still images and create a video format that you can upload. This is nice for those Reels where you need to use regular images instead of video. You can create fun transitions and even animate your photos so that they have movement (which encourages more views).

Want to skip the time it takes to set up your Reels video in Canva? Then grab the Instagram Reels Template for Interior Designer Bundle HERE.

Also, don't forget to write out a good caption and add 10-15 relevant hashtags to your caption.


1. Tips for styling a coffee table/shelves/entry table, etc.

2. Design mistakes to avoid

3. Project/Portfolio Reveal

4. Industry Updates

5. Design trends

6. Time-lapse video showing a project from start to finish

7. Your service offers with a quick description

8. Before & After

9. Benefits of hiring an interior designer

10. A day in the life of an interior designer

These are just a few ideas to get you started. Hopefully these ideas have sparked some ideas for you.

One thing that I suggest to my clients is to look back at content that has performed well and use that to create a Reels.

If you found this helpful, then maybe you'll love some of these amazing resources:



Thanks for stopping by!!

Lezlie Swink

Swink Social Co.

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