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I was listening to a podcast recently where I heard an interior designer say that “you cannot land design clients using social media.” And while I do not believe this statement, there is a little truth to it. You can’t land interior design clients on social media without being strategic. And one of the first things an interior designer needs to do is to find out which social media platform is best for them.
Interior designers are always looking for new ways to market their businesses and connect with clients. And social media is a great way to do both of those things. To learn more about the benefits of using social media to market your interior design business, check out this article. But with so many platforms out there, how do you know which one is best for your business?
Before you choose a social media platform, you want to consider your ideal client. Who are they? Where are they hanging out? This will help you determine which platforms will be the most effective at attracting your target market.
In this blog post, we'll take a look at several social media platforms that are good options for interior designers. We will also explore the demographic of each platform so you can make an informed decision about which platform is best for your interior design business.
Facebook, now before you roll your eyes, hear me out. Facebook is an incredible platform for interior designers to reach a large network of potential and current clients. With almost 3 billion monthly active users, Facebook touches nearly every corner of the globe, meaning marketing through Facebook can open up a number of opportunities.
Facebook Groups are especially helpful in this regard - they provide an intimate space for prospective clients to chat with you, form relationships, and get their questions answered. Many people turn to Facebook Groups to seek referrals, so having a strong Facebook presence can help businesses gain credibility and make it easier for customers to find you.
Now let’s take a look at Facebook Pages. Facebook Pages are invaluable tools for lead generation as they create an easy way to promote your services and products as well as drive traffic directly to your website, where prospective customers can interact with you and learn more about your business.
Facebook Pages are also a place where people will go to learn more about you. Having an active Facebook Page gives prospective clients confidence that you are a legitimate business. It’s also a great opportunity to showcase your current work than may not be up on your website.
Facebook users are split pretty evenly in terms of gender, with 54% active female users and 46% active male users. Out of all the platforms listed in this article, Facebook is best suited if your ideal client is 45+. For this age group, Facebook is where they spend most of their time keeping up with their friends and family. INSTAGRAM
Instagram is one of the most popular social media platforms today—and it’s an especially great fit for interior designers! With its powerful features and visually-appealing content, Instagram can help you reach a larger audience and show off your work.
With features such as feed posts, Stories, and Reels, it’s easy for interior designers to create eye-catching content that appeals to their target audience. One of the most notable features of Instagram is its ability to truly connect with other users. This is important for building relationships with not only potential clients, but also with industry patterns.
You can also use Instagram to grow your network by following interesting people that inspire you and engaging with their posts or stories. Instagram gives you the opportunity to create beautiful visuals that represent your work in an impactful way.
It’s a very popular social media platform for interior designers due to its visual nature. It provides a great opportunity to showcase not only your work but also to give your audience a behind-the-scenes look at your work.
While it doesn’t have quite the number of active users as Facebook, it still is a fantastic platform for finding your ideal client. We have found that Instagram is great for targeting females between the ages of 30-45. This is a very active demographic that interacts with interior design content.
If you’d like to read more about marketing your business on Instagram, check out THIS ARTICLE. PINTEREST
It's no surprise that Pinterest has become such a popular platform for sharing ideas and photos. For businesses looking to increase their brand awareness, expand the visibility of their own projects, or even grow their email list and drive traffic to their website, establishing a presence on Pinterest is key.
Pinterest is a discovery platform. So, having a plan for where you want to take your Pinterest audience will be important. Whether that is to a blog post on your website or even another social media channel, Pinterest is typically the first stop in your client’s journey. It’s the place where they can discover you, and then it’s up to you to point them in the direction of where you want them to go so you can nurture them.
Pinterest is a slow game. It can take some time to get traction on the platform. However, what’s so great about Pinterest is that the content you add has a significantly longer “shelf-life” than content that you add to, say Facebook or Instagram.
The other advantage that Pinterest has over other social media platforms is that it’s not even a true social media platform, it’s a search engine. So when a user searches for something, and your Pin appears, you have a better chance of engagement because that user was actively looking for the information you’re providing through your Pin.
Pinterest is a popular platform for users who are searching for ways to improve their homes. And if you’re ideal client happens to be a female, then you’re in luck because 71% of Pinterest users are female, with 83% being between the age of 25 and 54.
LINKEDIN
LinkedIn is an excellent platform for interior design businesses whose ideal clients are professionals. Whether you're offering residential or commercial design solutions, you have the opportunity to get in front of your ideal client and increase your brand awareness.
In addition, LinkedIn provides a great opportunity to build relationships. Whether it’s with potential clients or industry professionals, being active on LinkedIn has its benefits.
Once thought of as a platform for job searchers, the environment on LinkedIn has shifted over the years. While still a very “professional” platform, its content has become less stiff and more conversational.
And if you offer commercial interior design services, then LinkedIn should definitely be one of your top social media platforms. It’s the best way to connect with decision-makers.
It is clear that in this modern age, social media should be an integral part of any interior designer's business strategy. Each platform provides its own unique advantages when it comes to connecting with clients and sharing your work..
No matter your preferred platform, we can help create a strategy and implement your marketing. With effective planning and goal setting, your interior design business will be sure to gain exposure through these powerful platforms—allowing for further success and fulfillment.
