Can you imagine a life without goals? How weird would that be? We’d all just be existing. Our goals are what drive us and motivate us to do the things that we do. Setting goals makes our lives better, and it gives us direction and purpose.

If you take a peek at any successful company, they’re going to have some pretty clear-cut goals. High-quality goals are those that are well-defined. They are specific and can be measured.

As a social media manager, your value is measured by achieving goals for your clients. That is precisely why it is essential to know how to set proper goals. Need help developing social media goals that help reach business goals? Then download the social media goal-setting worksheet HERE.

Below is a list of do’s and don’ts when you create your goals.

DO – WRITE IT DOWN!!! Did you hear me? Get out your jumbo pencil and your Big Chief tablet (if you were in elementary school in the early ’80s, you’d get that reference) and put that goal on the paper. There’s something about writing those goals down that make them real.

DO- Decide how you’re going to measure your success. If your goal is to increase engagement, then by how much? Put measurables in place.

DO- Establish a deadline! When you know that something has to be completed before a specific date, it motivates you to get it done. If not, it’s tempting to keep putting it off.

DO – Write out the steps that you’ll need to take to reach your goals. Remember, “A goal without a plan is just a dream.” Be detailed in those steps.

DO- Plan the steps out. Get out a calendar writing those steps in there. This will help keep you on track to meet the deadline that you set. You can go a step further and block out time on your calendar. Time-blocking is a great way to crush those goals.

DO -Reward yourself! You worked hard, and you accomplished what you set out to do, and it’s time to pamper yourself. Get that manicure or massage. Buy those shoes you know you’ll only wear once because they’ll kill your feet, but they’re so dang cute. Do something, anything, to celebrate because you deserve it.

DON’T- Set unrealistic goals. We’ve all heard it before, “dream big.” Yes, girl, dream big, really big, but be realistic. If you want to lose 100 pounds, you can do it, just probably not in two weeks. If you’ve got that massive goal, then make mini-goals to reach that big goal.

DON’T- Get discouraged. Will you meet every goal that you set? Probably not, and that’s okay. I know it’s disappointing, but it’s also a chance to learn. Reflect and learn why you didn’t make it and then make adjustments.

DON’T- Broadcast your goals to anyone that will listen. People love to pick apart and criticize someone else’s goals. Chances are they do so because they feel inadequate about not having purposes of their own. Instead, confide in a few close friends who will encourage you and also hold you accountable for reaching those goals.

I hope that you have found these tips helpful and will use them when you create your own goals. I’d love to hear about your goals! Don’t worry. I’m not going to tell you that you’re crazy and your goals are stupid. I want to encourage you.

“If you aim at nothing, you will hit it everytime.” – Zig Ziglar

If you’ve got some business goals that you think social media can help you reach, then keep an eye out for the next blog post.

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